Finding the Digital Color Rainbow - Page 6 of 17

By Greg Cholmondeley

What are you doing right now?

Now, look at the color work that is already coming into your shop. As always, start by asking yourself if it is being done on the right equipment. Then, if you are outsourcing any of it, consider what investments you would need to make to bring that back in. Remember, the margins on digital color are far higher than on black and white, which translates into more potential savings for your organization. For example, one of our in-plant customers realized a 50 to 75 percent savings on the digital color work the shop brought back in-house.

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Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.