Finding the Digital Color Rainbow - Page 4 of 17

By Greg Cholmondeley

Next, compile a list of “what if’s” describing capabilities of possible in-plant investments. For example:

• What if you had production digital color printers that handled heavy or oversized stocks?

•What if your digital color quality was better?

• What if your digital color quality was a lot better?

• What if you offered personalization services? PURLs? Multi-channel marketing?

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.