Finding the Digital Color Rainbow - Page 3 of 17

By Greg Cholmondeley

Begin by compiling a list of your digital color printing capabilities. Be sure to include print quality, media weights and sizes, UV coating, cutting, finishing and design services. Create a sell sheet describing these capabilities, along with a sample portfolio. Be prepared to talk about the benefits of using your in-plant such as cost, customer and technical service, responsiveness, etc.

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.