Finding the Digital Color Rainbow - Page 15 of 17

By Greg Cholmondeley

There really is color volume out there and you can capture it—if you have the right capabilities and you proactively approach the right people. Price sheets and mandates are not the answer; preparation, hard work and solution selling are.

Be sure to start with the areas where you have advantages first. You’ll find that, along with the selling experience you’ve gained, having digital color references will help you win the tougher clients. In the end you’ll be able to spot the color rainbows and capture the gold. IPG

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Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.