Finding the Digital Color Rainbow
That being said, insourcing can be a valuable addition to your volumes and to your revenues and can be a valuable way to generate enough volume to justify needed investments. Hospitals often have medical centers with doctors’ offices and other related facilities that need brochures, pamphlets and other color materials. Schools and community colleges can often leverage services with each other and with local governments. Use the same techniques you used on new internal customers with these external accounts. Sell solutions that can help them be more effective while saving money.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.