Finding the Digital Color Rainbow - Page 11 of 17

By Greg Cholmondeley

The answer you provide to these departments, however, is not about printing, it’s about getting increased response rates, improving learning and getting better results. To talk with these organizations you will need to understand their goals and be able to brainstorm solutions to improve the effectiveness of their documents. You should highlight your services, emphasize your security and underscore that your success in the volatile printing industry is directly tied to the same business as your client (i.e. you’ll be around just as long as they are).

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Companies:
Ricoh Corp.

Greg Cholmondeley Author's page

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.