Finding the Digital Color Rainbow
Departments like these generate a lot of color materials. Some departments might do the design work and outsource the printing. Others might outsource the entire design and production process. Help them understand what you can offer and how you can save them money. There is a fascinating inverse relationship between advertising and the economy: The worse your sales are, the more (and more effectively) you need to advertise. Think about it and you’ll see it makes sense. Color direct mailers are often an effective way to advertise. Personalized color mailers are even more effective. Saving money, while producing documents that deliver better results, is something that will catch your customers’ attention.
- Companies:
- Ricoh Corp.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.