Finding the Digital Color Rainbow

WE’VE ALL seen impressive digital color printing statistics. For example, in 2006, for the first time ever, U.S. companies spent more on production digital color printing than on digital black-and-white, according to Caslon & Company’s 2008 PDP Market Analysis Report for North America. By 2008 the retail value of production digital color printing rose even further to $13.5 billion—65 percent more than digital black-and-white. In fact, while black-and-white volumes are declining, digital color printing is increasing at a rate so great that Caslon predicts the retail value will more than double in just five years.