The Wider The Better

"We're very excited about this product," he says.

Hand-in-glove with wide-format printers, though, are the laminators that protect the posters being printed.

Sol Gnatowski, vice president of sales and marketing for Coda, says the low cost and high quality of ink-jet technology makes wide-format printers a very attractive option for buyers—and a lucrative opportunity for Coda.