The Wal-Mart Way

New iGen3

Though the in-plant handles large volumes of work on its four- and six-color offset presses, the influx of short-run color work prompted it to add a Xerox iGen3 digital color printer last year. It is used to output posters, calendars, business cards and colored guides, Funkhouser says.

"It's efficient since the files can be easily stored for reprint work," he adds.