The Wal-Mart Way

The PMDC team comprises more than 300 employees, up from the 293 reported on IPG's 2004 Top 50 list. That includes graphic artists, though most work arrives already designed.

"Our approach to maintaining a successful in-plant hinges on controlling expenses," Funkhouser says, noting that PMDC entered a phase last year to see how efficient it could be with fewer associates by combining management responsibilities, cross-training and using temporary staffing.