The Value of Variable Data Printing

For example, many organizations produce pieces that contain a static offset shell with the inside containing personalized information, printed digitally. Current digital presses cannot produce the same sheet size as many offset presses, but their quality is very close in comparison.

Digital printing is focused on two main areas of production. These are variable data printing and on-demand printing. Both areas have a tremendous future, not only in the transaction print business but in the marketing industry.