The Value of Variable Data Printing

Furthermore, it is vital to stay on top of the trends in both the technology and the marketplace to attain the higher ROI and the lower cost per response. Education and research for industry professionals is critical to allow them to use this technology effectively. There may be a large up-front cost to provide cutting-edge systems and solutions, but the value will be passed onto the customer resulting in higher sales margins and increasing the lifetime value of the customer. IPG