The Value of Sublimation
Dye-sublimation printing may not be new, but it's becoming a hot opportunity for in-plants eager to add value and generate revenue.
But the big win for your bottom line, if your in-plant serves an educational organization, is being able to provide customized sublimated products to the student population. Unlike traditional businesses where sales opportunities can stagnate because of market saturation, student turnover increases the possible customer base by as much as 35 percent every year. These students represent sales opportunities as individuals, or as intramural athletic teams, study groups, campus clubs or fraternities/sororities.
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