The Value of Sublimation
Dye-sublimation printing may not be new, but it's becoming a hot opportunity for in-plants eager to add value and generate revenue.
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John Langan
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Low Cost of Entry
The cost of entry is low even for traditional small businesses. Typically, their only hurdle is the ability to create graphics that best take advantage of the technology. Graphics ability is not a problem for in-plant facilities with staff artists who are capable of producing beautiful images to help the products reach their sales potential. And experienced printers will find that working dye-sublimation into their operation is easy. Initially, there should be no need for extra staffing, and higher production needs can be met with interns or student workers.
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John Langan
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