The Value of Sublimation
Dye-sublimation printing may not be new, but it's becoming a hot opportunity for in-plants eager to add value and generate revenue.
Outfit all 12 intramural basketball teams with performance wear. Or provide branded iPhone cases to the entire Delta Theta Sigma fraternity. These are untapped markets with renewable revenue, easily attained through proper marketing and visibility. Already in-plants like Penn State's Multimedia & Print Center are taking advantage of dye-sublimation printing, as you may have read in IPG last month, to generate new business and draw attention to the in-plant's other services.
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