Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
"XMPie offers the capability of wrapping up cross-media activities for both external groups and internal staff-members," Braam says. "Each department now maintains its own mailing lists, which we can manage far better and more interactively with XMPie. With just a click of a button we can select all staff members who live within less than 10 kilometers, or all the family doctors in a specific region."
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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