Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
Among the hospital's initial campaigns: a seminar invitation to cardiologists integrating a personalized mailer with a pURL offering the full agenda and a registration page. The approach also is being used successfully for staff-wide meeting invitations and for marketing to targeted groups, such as social workers or family doctors.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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