Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
The University of Missouri's in-plant in Columbia is in an early stage of cross-media adoption. It moved services online after observing that students and faculty preferred doing business online. Initially, the in-plant developed a simple, Web-based ordering and PDF-proofing system. Now the operation is moving into variable data cross-media services, using software from XMPie, a Xerox company, to support student recruitment and other initiatives.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
Related Content
Comments
