Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
Changing With the Times
The InfoTrends study found a natural pattern of gradual evolution in adopting cross-media services. Typically, print shops began by developing VDP, mailing services and Web storefronts. Next they introduced more online offerings, basic data services and personalized Web sites (pURLs). At a more advanced level, they offer more extensive campaign and customer relationship management, data mining, analytics, mobile barcode tracking and marketing automation. Mobile services, already embraced by early adopters, appear to be the next wave.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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