Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
- Only 58 percent of in-plants offer variable data printing (VDP) services, compared to 89 percent of commercial print service providers.
- Only 21 percent of in-plants offer pURL tracking and reporting, compared to 71 percent of commercial firms.
- Only 42 percent of in-plants offer marketing strategy development, compared to 78 percent on the commercial side.
Consider it a wake-up call. Most in-plants need to get in front of this trend, or they run the risk of losing their relevance—and their franchise. Here's a look at how some in-plants are making the transition.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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