Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
Cross-media services can help the in-plant generate better results for the parent organization, serve as a highly relevant strategic resource, and perhaps enable entry to the organization's marketing strategy discussion. Keep in mind that this transformation doesn't need to happen all at once. But also keep in mind that for most in-plants the transition does need to happen.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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