Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
Of 29,687 alumni who received campaign communications, 4,000 (13.5 percent) visited their pURLs and 1,700 (5.7 percent) completed surveys. It also inspired a significant number of first-time donors. For the in-plant, the campaign is among the new digital printing initiatives that have helped the shop double its share of the college's print work, from 40-50 percent to about 80 or 90 percent.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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