Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
"For the first time we reached out to our alums with not just the same old variable data form letter," remarks David Wilkins, director, Ithaca Fund, Ithaca College. "It put information in front of them that they were truly interested in. That made them feel valuable, and you can see that in the response rates."
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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