Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
Easy Adoption with SaaS
An easier way to adopt cross-media services is by brokering an outsourcing arrangement with a local service provider or a software-as-a service (SaaS) provider. For example, XMPie offers the cloud-based e-Media Express Edition, which provides full-featured personalization services for print and digital media in an SaaS arrangement, enabling in-plants to deliver sophisticated campaigns right out of the gate. And Xerox offers communications and marketing services that can address nearly every non-print component of a cross-media campaign, including strategic consulting, creative services, data management, response management and results reporting.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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