Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
An article in the December issue of IPG ("Cross-Media and the In-plant") called out in-plants for being far behind commercial printers in developing cross-media marketing services. The charge has significant implications. For in the face of the world's ongoing digital transformation, print increasingly delivers its value by playing a strategic role in measurable, multi-channel communications campaigns that reach customers where they live.
- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
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