The Value Of Color

The user list, he says, was supplied by the vendor.

To decide which copier was right for the city of Cincinnati's in-plant, Steve Howe says he organized a very simple—and very effective test.

"We looked at all the major competitors, and we gave them sample jobs," he says. The in-plant then took that output and showed it to a variety of customers to find out which job they thought looked best. He says the Xerox won, hands down.