Smart Management in Colorado
The smart combination of a print management information system (MIS) and Web-to-print is making it easier to manage the in-plant at the University of Colorado-Boulder and putting reliable shop data at the manager's fingertips.
"We compete head-to-head with them, and it is brutal," he says with a nervous laugh. "With Web-to-print, the only interaction students really have with us is with our driver who delivers the product. And that is exactly what we have to do to be competitive."
Promotion is Crucial
Goranson is a strong proponent of promoting the in-plant's services to its customer base. Imaging Services engages in numerous marketing plans throughout the year, including sending post cards, letters and targeted mailings with variable data to different campus groups and departments. The shop gives out a full-color calendar every year that has become popular on campus.
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