Digital Color Brings Big Payoff
Marketing Mavens
Another area in which R/DS took an early lead was in marketing. For years the in-plant has marketed its services with flyers, e-mail announcements and open houses—like the one being held at the end of this month to show off the new iGen3.
Marketing became essential after the in-plant was reorganized, starting in 1990. Prior to that, it had served mostly the administrative side of the school using outdated equipment and with no cost-recovery system in place to fund new gear. Raschko, who headed the news and publications department at the time, oversaw a merger between that group and printing that brought in new equipment and expanded the in-plant’s facility, at a cost of $2.2 million. To repay that, the in-plant had to expand its customer base, so it opened up its services to students and embarked on an aggressive marketing program that exists to this day.
- Companies:
- Presstek Inc.
- Xerox Corp.
- XMPie
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
