“It was a massive savings,” he says. “Now we’re designing products that still get the impact and image of the university where we want it, but we’re making them cost effective.”
Having the copywriters on his staff is very useful too, he notes.
“We have influence over deadlines now,” he points out. “We can be much more timely from creative to finished product.”
- Companies:
- Eastman Kodak Co.
- People:
- Jim Ebel
- Tony Seaman
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.