The TransPromo Revolution

Digital color presses are clearly a key enabling force that is driving the transpromotional market. Because the price/performance ratio and quality of these presses has improved, organizations can more easily and affordably colorize critical transaction information contained in these documents and add promotional messages—including text, graphics, and coupons—to capture a customer’s attention. Study after study has proven that information printed in color is far more likely to be read and retained than information that is printed in black & white.