The TransPromo Revolution

In addition, in InfoTrends’ 2006 Future of Mail study, respondents were asked to evaluate two different types of statements. One was a traditional statement that generally arrives at their doorsteps and includes advertising inserts, and the other was a document with graphics and offers printed on the face of the statement that are relevant to their account information—in other words, TransPromo documents with “onserts.” Not surprisingly, statements with personalized onserts were preferred by nearly two thirds of respondents. There is no question that TransPromo implementation carries an incremental cost, but many marketers are finding that their return on investment from TransPromo communications more than offsets this cost.