The TransPromo Revolution

As a result of these advancements, document owners are projecting that by 2010, 33% of transactional documents will be printed in full digital color. In a nutshell, marketers agree that color matters, and most are willing to make the investment!

Savings on Postal Costs

One of the benefits of TransPromo is that it provides the ability to gain further use of transaction documents, which are already being mailed anyway, by blending promotional and other messages into one document. This consolidates the amount of mail the recipient receives. Inserts, of course, can also accomplish this, and mailers have gotten very good at stuffing envelopes with just enough material to stay below the one-ounce mark. Recipients, however, often tune out inserts (perhaps as many as two thirds of them), and many mailers feel that the effectiveness of inserts has declined substantially. TransPromo offers an opportunity for mailers to consolidate mailings and make use of a new tool that will (at least for some time to come) attract the attention of recipients because it is new, unique, and innovative. In many cases, the number of offers as well as the relevance of those offers can be increased without incurring incremental postal costs when employing TransPromo communications.