The State of the University Press
One of those strategies involved the process of using metadata and taxonomy to classify and organize the UC Press content in ways that weren't even possible a few years back. For instance, by tagging a book's text at the chapter level and the paragraph level, or by separately storing a book or a journal's pictures and maps and illustrations with specific metadata, the tiniest bits of information can be repurposed and sold in any number of different contexts. A book, for instance, could be sold electronically by the chapter, or even by the page. Scholarly journals might be sliced up digitally and sold as individual articles. Images that appeared in a long-forgotten backlist title could be repurposed as stock photography.
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.
