The State of the University Press
Even at some of the country's largest university presses, however, the nonstop process of innovation is essentially an exercise in trial and error. Keane, for instance, recently found herself rather surprised when a JHU Press ebook about chronic itching and dermatitis with interactive multimedia elements actually sold better in its decidedly non-interactive print format. "We learned a lot through the process," says Keane. "But it's hard to know which way to turn."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.
