The State of the University Press
"In fact, what we're doing is we're being responsive to our market. Our market is actually demanding that we stay in print, but at the same time, libraries are shifting their budgets toward digital a bit more, so that aspect of the industry is evolving as well."
According to Kiely, his staff has been attempting to evolve with the changing industry since as far back as 2009 when they first began selling multiple ebook bundles and offering 30-day online book rentals for $7 each. "We've also played around with giving away free ebooks," says Kiely, "like giving away the first book in a 12-book series."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.
