The State of the University Press
In the meantime, though, Mudditt and her staff have begun thinking about ways to take the chunking concept one step further, specifically at the acquisitions stage. UC Press is well known for its publication of ethnographic studies, and while a book is generally the ultimate outcome of such a study, as Mudditt points out, "There are all sorts of things that go into the creation of [an ethnography], whether it's audio or interviews or field notes or video. And so as we're going forward, we're thinking that we don't just want to acquire the book. What really enriches that is to be able to have all of those other materials alongside the book itself."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.