The Soft Side of Proofing

In a session on soft proofing at the recent IPG Conference in New York, Miriam O. Frawley, president of e-Diner Design & Marketing, reminded attendees that no proof is perfect; they are all just very good technological guesses. Even traditional contract proofs can't truly be matched on press, she said. What's more, some monitor-based proofers feature on-screen densitometers and SWOP certification so they're just as good of a "technological guess" as traditional proofs.