The recent TransPromo Summit was filled with case studies, research results and enough upbeat predictions to fire up attendees.

No one made it sound easy though. A successful transpromo campaign requires a company or organization to bring together its in-plant, marketing executives, data processors and creative team.

Start small, one speaker cautioned, and use your successful pilot program to sell a larger project to your company. Define your goals ahead of time so you know when you’ve been successful, and always measure your results.