The recent IPMA conference in Oklahoma City was a perfect opportunity for in-plant managers to mingle and learn.

By Bob Neubauer

Her in-plant developed a custom marketing program allowing customers to go to an Internet storefront, choose from a repository of relevant marketing materials and personalize them. The in-plant then prints the pieces on its HP Indigo 5000. (See IPG’s September 2006 issue for a full description.)

Another in-plant with an HP Indigo press gave a session explaining how the in-plant teamed up with its college’s academic program to jointly acquire the press. John Reinders and Chuck Petersen, of Northeast Wisconsin Technical College, told how they got approval for the press by stressing its benefits as an educational tool (see story in April issue, page 6).

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

IPMA 2007 Conference: More Than OK