The recent IPMA conference in Oklahoma City was a perfect opportunity for in-plant managers to mingle and learn.

By Bob Neubauer

The government group discussed the merits and pitfalls of storing government records digitally, which would leave them open to tampering. Other topics included the fuel charge that paper companies are tacking onto their prices.

Marketing with Variable Data

In another session, Debbie Pavletich, Graphic Services manager at Briggs & Stratton, (and also IPMA’s president elect) showed her in-plant’s Web-based customer marketing program and discussed the benefits of VDP. The in-plant’s job, she said, is to help its parent organization’s success. You can do this by using VDP to attract new customers and increase retention rates.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 All Next »

0 Comments

View Comments

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

IPMA 2007 Conference: More Than OK