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"It was fairly difficult to justify the purchase because everyone's budget is really tight right now," Volz says of the state institution. "But we hadn't bought a new piece of equipment for quite some time, so that helped with our request."
The selling point? Keeping work in the shop. It was clear that, in the long run, going CTP would save money. And combined with the new four-color capabilities of the Heidelberg, the Palladio represented a big boost in customer satisfaction as color work that had slowly trickled away from the shop returned in force as customers learned not only about the quality work the in-plant could produce, but the speed with which it could turn around color jobs.
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