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Stu Gallup, A.B.Dick:
Advances in printing technology have either been to increase productivity or increase quality. Computer-to-plate technology allows the in-plant printer to do both.
The goal in increasing productivity is to get from concept to printed sheet as fast as possible. This is achieved by taking out the middle steps. Imagesetting adds middle steps: you have to image film, process film, strip film and burn plates. This adds extra steps, extra equipment and extra cost.
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