The Problem Solvers
Marketing the In-plant
Promoting the in-plant's benefits to the entire company—with more than 15,000 employees worldwide—is a huge challenge.
"One of the biggest issues is creating an awareness of our services," confirms McGinnis.
Document Services has been actively promoting itself in the past couple years, he says, bringing in senior management for tours and giving Powerpoint presentations on the in-plant's capabilities. This has resulted in more departments consulting with the in-plant in the beginning stages of their projects.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
