The Problem Solvers
When communicating these savings to the company, McGinnis adds, the in-plant emphasizes the environmental benefits, such as stressing how much energy was saved and how much less waste was produced. By telling customers they saved 6,000 trees or enough energy to heat 20 homes, people can relate to the message better, he says. This has a far greater impact than just talking about dollar savings, he says. Document Services also stresses the operational efficiencies, and reduced postage, storage and shredding costs, McGinnis adds, and most importantly how the change improved the customer experience.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
