Behind the Fun and Games
Hasbro Inc.’s in-plant doesn’t play around. The printing and packaging it produces play a big part in the company’s success, and its recent sustainability certification further demonstrates its commitment to corporate goals.
A little background on Santa's unofficial U.S. division:
- A lion's share of East Longmeadow's work consists of box labels, game board labels and card decks.
- The average print run is 10,000, and the shop is working on driving that figure down.
- A sister plant located in Waterford, Ireland, is about half the size of the 55,000-square-foot printing section in the East Longmeadow facility.
Several years ago, the in-plant printed a good deal of premium trading cards for games such as Magic: The Gathering and Dungeons & Dragons. According to Brennan, the exacting nature of the card product made it perhaps the most challenging job from a print production standpoint.
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