Behind the Fun and Games
Hasbro Inc.’s in-plant doesn’t play around. The printing and packaging it produces play a big part in the company’s success, and its recent sustainability certification further demonstrates its commitment to corporate goals.
It can be argued that the printing and packaging is more essential to the marketing of toys and games than most consumer goods. The company's marketing division sees product packaging as the consumer's "first handshake" with a brand when shopping at retail and online. Packaging must quickly communicate brand attributes and product features in the most compelling and engaging way possible.
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