Behind the Fun and Games
Hasbro Inc.’s in-plant doesn’t play around. The printing and packaging it produces play a big part in the company’s success, and its recent sustainability certification further demonstrates its commitment to corporate goals.
"We do a lot of what I call engineering pilot runs, looking at [print] technologies that would favorably impact game play and add different types of functions," Brennan concludes. "I think the creative team here is pretty innovative, and that's part of our strategy. We look at electronic applications with printed materials, look at the possibility of printing on different types of substrates, depending on what types of products they introduce.
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