New iGen4 Aids City’s Marketing Efforts

Located less than half an hour from Las Vegas, the City of Henderson, Nev., is an oasis of about 270,000 residents in the middle of the Mojave Desert. Resting in the shadow of the McCullough Range, its resorts, convention facilities, cultural events and access to outdoor recreation draw visitors from all over the world.
Luring those visitors away from the glitz of Sin City, however, requires some high-quality marketing materials—something the city’s five-employee Print & Mail Center had been struggling to provide with its Xerox DocuColor 250. As a result, much of this material was being outsourced.

That all changed in July when the in-plant installed a new Xerox iGen4 digital color press. The shop traded in its 250, along with a Xerox DocuColor 5252 and a DocuTech 6135, keeping its lease costs for the iGen4 the same.

“When we found out we were going to be able to be cost neutral and bring it in, it was a no-brainer to trade up for that,” remarks Teresa Coop-Palado, Print Center supervisor. Built into the lease cost, she adds, is a Xerox employee to operate the iGen4. This saved her the need to train two of her own employees as operators. At the same time, the shop also traded in its monochrome Xerox 4110 for a Xerox 4112.

So far the iGen4 has done an excellent job printing promotional materials for the Department of Cultural Arts and Tourism, says Coop-Palado. The cost savings have been noticeable.

“We have already saved the City of Henderson 40-50 percent bringing print jobs back in-house,” she says. “We’ve been able to save about 70 percent on just bringing the business cards in-house.”

Thanks to the larger sheet size of the iGen4, brochures and post cards can be printed multiple-up, making them more cost efficient. Though the in-plant still has Ryobi, Hamada and A.B.Dick presses to print envelopes and NCR forms, the iGen4 has allowed the city to stop printing and warehousing large volumes of materials.

“We’re able to [print] more on demand,” Coop-Palado notes.