The Print Center for the City of Henderson, Nev., installed a new Xerox iGen4 digital color press.

By Bob Neubauer

Located less than half an hour from Las Vegas, the City of Henderson, Nev., is an oasis of about 270,000 residents in the middle of the Mojave Desert. Resting in the shadow of the McCullough Range, its resorts, convention facilities, cultural events and access to outdoor recreation draw visitors from all over the world.
Luring those visitors away from the glitz of Sin City, however, requires some high-quality marketing materials—something the city’s five-employee Print & Mail Center had been struggling to provide with its Xerox DocuColor 250. As a result, much of this material was being outsourced.

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Xerox Corp.

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Teresa Coop-Palado

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

New iGen4 Aids City’s Marketing Efforts